Target Audience Research:
Pop is short for "popular" and is a very mainstream genre and first originated in the Western world during the 1950s and 1960s, deriving from rock and roll. The sub genres of pop: PowerPop, Dance - Pop, Soundtrack and SynthPop.
My Target audience is for the Pop genre. A target audience is a specific group of people that something such a product is aimed at. The Pop genre is popular to a mass demographic but its focused target audience is from ages 16 to 21. The pop genre is aimed at both males and females, but the music generally relates to the female audience because music groups such as JLS and One Direction usually sing love songs that are popular for girls whilst other music groups such as Little Mix and One Direction.
Social Demographic - More likely to be aimed at working class teenagers. This is important because the Pop music genre is targeted at teenagers which means they are not going to be in full time employment.
Hobbies - For this target demographic hobbies such as social activities will play a major role in their day to day life. Most young people enjoy going out with their friends or spending their free time on social media. This allows them to stay connected to their friends whilst being up to date with the current trends and the latest updates on the outside world.
According to UK Tribes:
Living for the moment, Aspirant Tribes know the look, music and lifestyle they want – and will spend big in order to get it! Attuned to what’s happening in Leading Edge circles, it’s about keeping up with what’s cool but without all the hard work of creating it themselves. These Tribes will be found in Student Unions across the UK, from UE to Loughborough.
Social butterflies, they are spending summer holidays hitting the festival circuit – from Bestival and Secret Garden Party in the UK to Croatia’s Outlook and Serbia’s Exit festival. Whether it’s the latest pop-up, food truck, concept store, art gallery or nightclub, they want to be the one to have seen it first – and post it on social media. Experience seeking drives the Aspirant segment, and introducing the newest fashion and music to their friendship group motivates Tribe members.
From the ubiquitous gap year alpaca jumper, to the MacBook Pro, Ugg boots and Hershel backpack, Aspirant Tribes are big consumers with strong brand affiliations. Brands trying to crack the Aspirants need to work hard to prove their cool credentials. They need to be in the right place, at the right time, with the right people – although appealing to them may be challenging, those who do are rewarded with surprising brand loyalty.
Trendies
Trendies are driven by beautiful things and beautiful people, Trendies love fashion and are always looking for the next big trend!
They’re the biggest outwardly ‘brand-me’ Tribe – they’re universally aspirational in fashion and music, both offline and online.The rise of Mainstream Brand Me behaviours and fast fashion means the Trendies are still going strong and are one of the biggest Tribes on the map in 2015. Their influence is if anything growing, as more and more Trendies lean towards vlogging and sharing their super-soft-focus, Instagrammable lives online – inspiring younger teens to live a perfect life.
Media Target Demographic:
I am aiming my music magazine for 16 – 21 year olds. The magazine genre is pop culture and the subgenres will be more targeted at females making teenage girls the target demographic. The class the magazine will be aimed at is working class to middle class so that it is affordable yet of high quality publishing. Therefore, not focused on a niche audience. They can expect the magazine to contain lots of information on the artists at the top of the charts and what songs are making hits internationally. Whilst, including a glimpse into the artist’s thoughts through interviews and updates on what’s going on in the music industry. The target audience should have a wide interest in music and enjoy keeping up with what’s going on.
My target demographic will have values of having a good time whilst looking great on a night out. Sassy without losing class which is similiar to most of the pop idols featured on the music magazine. The readers are likely to have job if they are over the age of 16 so will be able to spend, however they will have less spending power than an adult so the cost of the magazine will be around £3.00 as it is of high production but afforadable.
I will use my sister as the model as she is a young adult who is a similar age to most of the pop idols I am focusing my ideas on. My sister Regana is 19 and will look a certain way to attract a specific target demographic. The way she looks will portray a certain message and this will be relevant to the audience.
I am aiming my music magazine for 16 – 21 year olds. The magazine genre is pop culture and the subgenres will be more targeted at females making teenage girls the target demographic. The class the magazine will be aimed at is working class to middle class so that it is affordable yet of high quality publishing. Therefore, not focused on a niche audience. They can expect the magazine to contain lots of information on the artists at the top of the charts and what songs are making hits internationally. Whilst, including a glimpse into the artist’s thoughts through interviews and updates on what’s going on in the music industry. The target audience should have a wide interest in music and enjoy keeping up with what’s going on.
My target demographic will have values of having a good time whilst looking great on a night out. Sassy without losing class which is similiar to most of the pop idols featured on the music magazine. The readers are likely to have job if they are over the age of 16 so will be able to spend, however they will have less spending power than an adult so the cost of the magazine will be around £3.00 as it is of high production but afforadable.
I will use my sister as the model as she is a young adult who is a similar age to most of the pop idols I am focusing my ideas on. My sister Regana is 19 and will look a certain way to attract a specific target demographic. The way she looks will portray a certain message and this will be relevant to the audience.
I have chosen three people to evaluate my music magazine after it is produced. I will make sure that these people do not take media, and therefore will give more if an unbiased opinion.
First I will use my friend Connor who is 17 years old and listens to a range of music including Pop. I will see if the magazine is appealing to him and how it could be improved to intrest a wider target audience.
Next, I will use my cousin who is also within the age of the target demographic. By getting feedback from a female I can see from her evaluation what looks professional and what can be improved. Finally, I will use my friend Jasmin who is 16, and ask her if the model on the front cover is appopriate to the genre, and the model makes her want to inspire to look like her. She is also indian and listens to pop music so she will be the ideal person to evaluate my product as she is interested in similiar magazines.
Target Audience Survey:
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